I’m Edie. I work at the intersection of design and branding, lived experience as a therapy client, and training as a humanistic counsellor.
That matters here because this work is not only about aesthetics, but about power, boundaries, and how professional identities are formed and communicated.
Kindnest exists to hold that complexity carefully.
At some point, many therapists and trainees notice a gap between how they work, what they value, and how they are represented professionally.
This can show up in different ways. A website that no longer feels aligned. Uncertainty around language, positioning, or tone. Questions about how visible to be, when, and on what terms.
A warm welcome
How can we work together
A small number of ways to engage, depending on what feels beneficial.
01
Strategy & positioning
One-to-one sessions to explore professional presence, communication, and positioning. Often useful when you’re clarifying direction, language, or how visible you want to be.
02
Branding & Website Design
Calm, considered design for therapists and wellbeing practitioners. Websites and visual identities shaped to reflect your work with integrity, clarity, and care for boundaries.
03
Talks, seminars & learning sessions
Structured sessions and workshops for training centres, organisations, and cohorts of trainees, focused on professional presence, communication, and visibility.
A few words from people I’ve worked with
“Working with Kindnest Studio felt instantly supportive right from the first meeting. They showed such a commitment to my business and what it meant to me – every step of the way – keeping in touch and making me feel supported throughout our time together. Their intuitive way of understanding what I wanted – even before I fully knew myself – made the whole process feel easy and natural. Their attention to detail was incredible. Nothing was ever rushed, and every little choice they made felt thoughtful and meaningful. On top of that, their creativity brought my ideas to life in ways that felt fresh, honest, and beautifully simple. What I really appreciated above all was how kind, reliable, and genuine they are. I felt listened to, cared for, and guided through the whole process. I highly recommend them.”