Have you ever looked at your website and thought… “This doesn’t feel like me”?

I’m glad you’re here!

At Kindnest Studio, I believe that branding isn’t about being louder. When you work in a human-centred field, the way you show up online matters deeply. Not just for visibility, but for safety. For trust. For alignment.
I’m here to help you create a presence that feels just right, professional, but also spacious, sincere, and rooted in who you are.

My services
10+
Years in design and art direction
2+
Years of training
to become a counsellor

I’m Edie, a designer with over a decade of experience, currently training as a therapist.
I’ve sat on both sides of the screen.

I know how vulnerable it can feel to show up online as your real self. And I also know that your clients aren’t looking for a sales pitch, they’re looking for a sense of safety.

Kindnest Studio exists to bridge that gap. To help you shape a presence that’s as human as your practice. To offer design and strategy that honour both ethics and emotion.

who

I work with counsellors, psychotherapists, coaches, wellness practitioners, charities, and purpose-led businesses in the mental health and wellbeing space. I support those whose work is rooted in care, healing, and connection.

how

We start with a conversation to see if we’re a good fit. Then I guide you through a simple strategy questionnaire, share hand-drawn sketches, and create thoughtful design with space for collaboration. You work with me directly, from start to finish.

why

I care deeply about branding that feels spacious, honest, and meaningful. I love helping wellness professionals share their work in ways that feel true. When your presence feels aligned, the right people find you, and the world feels a little more human.

where

I’m based in Brighton and collaborate with practitioners across the UK and Europe.

I can lead projects in English, French (my native language), or both — depending on your needs.

Want to talk it through?

Send an email describing your project, where you’re feeling stuck, or what you’re hoping to create. If I can help, I’ll offer a free 20-minute call to explore things together (gently and without pressure).

Email me at hello@kindneststudio.com